Happy Body Project
For almost 25 years, Gerlinéa has been innovating to offer women healthy and balanced slimming dietary products.
The brand wanted to launch a wellness challenge on social media: The Happy Body Project was born. It's a 21 days program of nutritional, fitness and personal development tips for a happy spirit in a happy body, coached by a custom chatbot.
Art Direction, set design & illustrationsPhotographer: Vanessa LefrancMotion design: Léa RecasensUnder M&CSLS Creative Direction2019
I had the chance to design illustrations and a color palette for the whole project. Here is a sample.
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