For the second year in a row, Bonduelle trusted the team to do their Annual Report and Shareholders' Review once again, same, but different.
We challenged the strategy and the art direction of both documents, to give even more strength and voice to them. We went further and further in the iconography, layout, typography, set design and words, challenging the Group.
Art direction & graphic design
Under M&CSLS Creative Direction
We had a photoshoot in 2 different Bonduelle sites with photographer Julien Pebrel (M.Y.O.P Agency). We covered both fields and factories in order to represent every link of the Bonduelle chain: "from field to plate".
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