Bonduelle launched with us the first magazine 100% dedicated to the veggie culture: Légumiz. Recipes, news, gardening tips and DIY articles… We directed the photoshoots for all the recipes, close to 100 of them!
We created paper theaters, to magnify the vegetables and their recipes, but also tried to push the brand further into the pop and social media vibe, using the color palette I created for them, and playing with lights and volumes. The final rendering is coherent, yet very different in the details.
Grand Prix du Brand Content 2019
Photography by Thomas Duval
Food & Set Design by Valery Drouet
& Caroline Bourgeois
Under MCSLS creative direction