Mustela is the skincare expert for babies' skin for nearly 70 years, they carry out new research in an on-going effort to imagine the best possible care products, giving the priority to ingredients of natural origin. They are concretely committed to protecting the environment and our planet, while always preserving their values - those of a family business that continues to design and produce its products in France, with love.
I worked in team with the Fanfare agency to build for the brand new ways to communicate. My side of the job was to create a brand new color range, typographic means, graphic signatures and find a new photographic identity. You get it, I created a new, friendly corporate design that sticks best to real parents' lives, their expectations and fears.
Art Direction & Graphic Design
Under Fanfare creative direction