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L'Échangeur
theatre

L'Échangeur is an experimental theater near Paris. We had to rethink their graphic identity for a competition held by the Branding Teacher Cédric Rossi and theatre Director, Johnny Lebigot. They wanted a bold, different kind of identity, something you won't see everyday in the subway.

I created symbolic shapes according to the stories of the plays, and I scanned it, to give these geometric patterns a dreamy touch. I wanted to create a radical identity, something you've never seen in the Parisian subway. All black and white.

This work was also a competition between students. The theater's director chose 14 posters out of 60 to be displayed in the theatre all summer.

About

Under Cédric Rossi
creative direction

School work, 2013

Autres projets