NIKE SHOX

Bureau Maison was commissioned to create a visual identity for a one-of-a-kind event blending luxury and street culture. The concept? Flip the traditional codes of fine dining by bringing street food into a classic French restaurant setting—served in a refined, high-end environment by a cutting-edge pop-up kitchen. The experience was designed as both exclusive and grounded, with strong ties to the local music and food scenes.

Our graphic response aimed to reflect this unexpected contrast: the tension between elegance and raw energy. we played with classic luxury cues—refined typography, sophisticated layouts, and minimal color palettes—disrupted by bold visual elements inspired by street culture. The identity balances tradition with spontaneity. We created a set of visuals that could evolve throughout the event, from the intimate VIP dinner to the high-energy live performance and party. The design had to adapt to multiple formats (print, digital, signage), all while keeping a strong, unified voice.

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Art direction
Graphic design

Motion design : Emmanuelle Buchet

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