Collecting waste, sorting it and transforming it is the mission of Hello Waste. Addition of actors aspiring to sustainably build beauty and quality while emptying
the oceans and nature of our waste. Plastic will be the first fight in this laboratory of possibilities where plastic is recycled with a good dose of creativity and desire. This is about questioning our way of producing and consuming it. This project is also the will to intervene to raise awareness in schools and businesses,
to create traveling cultural events throughout the Brittany region.
I reached out to Hello Waste after I saw an article about them in the Ouest France journal. I wanted to help them create a brand that emancipate them from the Precious Plastic community and give them friendliness, fun and colors. We worked together on a moving and changing logo, on a cool and varied social grid and on an accessible, easy to understand communication medium. Now, they can build structures and companies to work with them as a serious and creative partner.
Art Direction & Graphic Design